As an Electoral Administrative Lead at your Authority, you will be aware that modern technology is of great benefit in helping you engage with citizens, whilst improving your service delivery and reducing cost.
We know that adhering to statutory minimums is vital. We also understand Electoral Registration Officers are consistently being tasked with improving levels of engagement with their electorate.
Elector8 is a fully compliant EMS that is unique to the sector. It has been developed as a Customer Relationship Management System (CRM) but what does this mean to you as an Electoral Administrator?
A quick search on Wikipedia for the definition of Customer Relationship Management (CRM) provides the following:
“CRM is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.”
As an Electoral Administrator, by utilising multi-channel communication mediums such as email, or SMS, you can have the information at the fingertips of the targeted audience in real time, all whilst reducing the cost of communications by up to 90%. One of our clients worked out that by achieving a 25% saving on their communication spend equated to the wages of two members of staff.
Why Wait For Statutory Deadlines when You Have A CRM?
Put in the context of Electoral Administration, Elector8 has the ability to manage an Electoral Administrator’s interaction with current and potential electors. It can specifically focus on using various low cost multi-communication channels at any one time or be set to use automated communication helping to engage with the electorate whilst improving and increasing the accuracy of the electoral register. Built in data analysis tools can also measure what communication channel was the most effective for your electorate by whatever demographics you choose to measure.
As Elector8 is the only CRM based EMS in the sector, it allows you to manage your electoral data in ways that have never previously been imagined and conforms to the idea of being able to communicate clearly and communicate often.
By gaining a greater understanding of your electorate, you will be able to plan your communication strategies more effectively. In turn, this will also increase your levels of accuracy and enhance your customer focused strategies - all with a positive impact on any budgetary constraints you may be under.